Secret Blogger

It’s been 5 years since we first analyzed data on the impact of encouraging beer to go in taprooms. In 2018, we discovered that taproom staff were encouraging beer to go on 19% of visits. When they did not suggest it to a guest, the customer only made a to go purchase on their own 9% of the time. However, when staff did suggest it, the guest made the additional purchase 49% of the time. A guest was also an astonishing 408% more likely to purchase to go when asked vs visits when they were not asked.  So, in 2023, what progress have we made with to go beer?