Join us on Wednesday, December 17 at 1pm ET for Taproom Strategies to Connect with Gen Z.
Gen Z shows up, spends, and chooses where to hang out differently than any generation before them. Sometimes it feels unpredictable, but it isn’t. Their decisions around experience, connection, convenience, and values can be understood and applied in your taproom in real, practical ways.
Secret Hopper data shows that while Gen Z guests may not spend as much per person, they often arrive in larger groups. Those groups bring in more total revenue than the average party size, which means understanding how to attract and retain them can have a meaningful financial impact on your business.
In this session, we’ll break down what matters most to Gen Z when deciding where to go and how small adjustments in your service approach, marketing, and taproom experience can make a meaningful difference. We’ll be joined by two breweries already doing a strong job connecting with Gen Z guests, along with an expert who focuses on Gen Z marketing and behavior in taprooms.
It’s never been more important to reach and connect with new audiences. Join us for insights, proven strategies, and inspiration to better connect with Gen Z in your taproom.
We are excited to be joined by:
Evan Blum (BrewedAt)
Megan Hilbert (Eclipse Brewing)
Rob Tarves (Our Town Brewing)
Sign up below to join us. Not able to make it live? This session will be available FOREVER to watch.
Your webinar link will be emailed 24 hours prior to the event. See you soon!