Molly Scherer of Bentonville Brewing Is Our National Taproom Employee of the Month

Meet Molly Scherer of Bentonville Brewing, Secret Hopper's National Taproom Employee of the Month. See what made her stand out from nominations across the country.

Andrew CoplonOctober 7, 2026employee of the month, taproom experience, hospitality, bentonville brewing, guest experience

Assume Beer, Ask About Food

When you assume the beer or beverage order, the real opportunity is what you ask about next. See why leading with a food question could change what your guests order.

Andrew CoplonOctober 5, 2026starbucks, brewpub, taproom food, hospitality, staff engagement, taproom experience, upsell opportunity

So Much Taproom, So Little Time [Full Replay]

Free replay: taproom experts answer real questions on finance, memberships, private events, and daily operations. Watch now.

Andrew CoplonSeptember 16, 2026tapwyse, beer business finance, evently, taproom experience, taproom hospitality, taproom engagement, taproom finance, taproom events, taproom loyalty

Should I Offer Free Food Samples in My Taproom?

Free samples do more than fill a plate. See what happens to your taproom's check size and visit length once a guest orders food.

Andrew CoplonSeptember 15, 2026food in taprooms, adding food to taprooms, hospitality, taproom opportunities, free samples, harris poll, taproom spending, guest experience

Memory Making. Not Just Memorable.

I've had the same three conversations with my post office clerk for months. It got me thinking about the difference between memorable and memory making, and what that means for your taproom.

Andrew CoplonSeptember 9, 2026hospitality, taproom hospitality, guest experience, taproom experience, taproom relationships, taproom leadership

When Am I Going to See You Next?

It shouldn't be goodbye. It should be "when am I going to see you next?"

Andrew CoplonAugust 13, 2026hospitality, taproom experience, guest loyalty, taproom loyalty, taproom events, taproom staff, taproom staff training

The Most Intense Moments of a Taproom Visit

You all know I'm a big fan of Will Guidara and Unreasonable Hospitality. I just finished the Unreasonable Hospitality: Field Guide, an interactive workbook laced with his signature insights. In working my way through, he brought up the concept of the Peak-End Rule, created by the legendary psychologists Daniel Kahneman and Barbara Fredrickson.

Andrew CoplonAugust 4, 2026unreasonable hospitality, taproom experience, taproom staff, taproom staff training, customer engagement, customer experience, staff engagement

Does Your Empty Taproom Have a Vibe?

An empty taproom doesn't have to feel empty. Here's what real guest data says about the three things that make or break the experience when the crowd isn't there to do it for you.

Andrew CoplonJuly 21, 2026taproom vibe, hospitality, taproom experience, music in taprooms, art in taprooms, staff engagement, taproom trends, taproom staff training

Q2 2026 Taproom Trends: Engagement Flat, But Staff Recommendations Are Up

Engagement was flat quarter over quarter, but recommendations jumped and a few key habits improved. Here's what the Q2 2026 data shows about where taprooms are winning and where they're still leaving money on the table.

Andrew CoplonJuly 5, 2026taproom trends, taproom engagement, taproom data, taproom opportunities, hospitality, taprooms

Busy Taprooms Sell More Beer. So Does Asking for a Second Round.

Guests in busier taprooms spend more money. But staff are only asking guests if they want another drink 60% of the time, no matter how busy or empty the room is. Here's what the data says about closing that gap, and why it's a habit problem, not a busyness problem.

Andrew CoplonJune 28, 2026upsell opportunity, upselling, staff engagement, busyness, hospitality, taproom engagement

The Upsell I Couldn't Say No To

My dentist tried to upsell me while I was flat on my back with a water tube in my mouth. It got me thinking about how taprooms handle the upsell, including the $7 question most staff aren't asking.

Andrew CoplonJune 11, 2026taproom opportunities, taproom hospitality, upsell opportunity, context clues, taproom service, to go beer

So Clean Toilet

What's the best review a customer has ever left you? Most guests aren't telling you everything they really think.

Andrew CoplonJune 9, 2026coastal fermentory, cleanliness, brewery cleanliness, hospitality, kids in breweries, guest feedback, taproom data

Nobody Reads Your Signage

Nobody Reads Your Taproom Signage. But when they can't find what they need, they order less, tip less, and don't come back. Here's what your signage might be missing.

Andrew CoplonJune 2, 2026taproom signage, brewery events, taproom experience, taproom menus, starbucks

How to Promote Your Taproom Events and Private Bookings

Most taproom guests leave without knowing what's coming up next or that private bookings are even an option. Here's a simple audit to fix that.

Andrew CoplonMay 26, 2026brewery events, private events, taproom events, taproom staff, taproom experience, evently

Market Survey: Put a Dot on It

A nonprofit farm market in a town of 270 people taught me more about customer data than most breweries I talk to. Here's what they got right, and how your taproom can do the same.

Andrew CoplonMay 12, 2026markey survey, taproom experience, hospitality, customer engagement, customer experience, customer feedback, taproom data

Financial Systems for Your Taproom

In a Taproom Success exclusive conversation, we chat with Doug Cunningham, founder of Crafted Ledgers and former CFO of Denver Beer Company, to talk about what it actually takes to run a brewery off its numbers.

Andrew CoplonMay 1, 2026taproom finances, taprooms, brewery finance, craft brewery finance

The Cheapest Tip Hack in Hospitality

A keynote at the Craft Brewers Conference referenced a hospitality study that found servers earned 18% more in tips with one small change at checkout. Here's what the research actually says and how it applies to your taproom.

Andrew CoplonApril 27, 2026unreasonable hospitality, will guidara, mints, hospitality research, taproom hospitality, tipping, taproom tips, breweries

5 Stats Your Taproom Staff Should See (So You Don't Have to Be the Bad Guy)

5 stats from thousands of mystery shopping visits that you can share with your team to build more profitable habits.

Andrew CoplonApril 6, 2026taproom engagement, taproom data cheat sheet, to-go beer, beer flights, brewery loyalty, taproom profits, taproom staff

Q1 2026 Taproom Trends: Engagement Down About 40%

Engagement dropped from about 75% in Q4 to 44% in Q1. Not because taprooms got worse, but because when things slow down, most teams fall back to transactional service.

Andrew CoplonApril 2, 2026taproom trends, taproom engagement, hospitality, taprooms, taproom data

What’s Slowing Down Your Taproom Right Now

A cluttered bar top might not seem like a big deal. But small moments of friction add up fast. When no one owns the problem, it becomes normal. And that’s where the experience, and your revenue, start to slip.

Andrew CoplonMarch 30, 2026taproom hospitality, cleanliness, leadership, taproom systems, taproom management, hospitality, staff engagement

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