A reminder that feedback isn’t just for fixing mistakes. Learn simple ways to collect, celebrate, and use guest input to build a stronger taproom culture.

From Sticker to Story: How Little Things Build Connection

Sometimes it is the smallest touches that leave the biggest impact. Discover five simple ideas to create memorable experiences and build stronger connections with your guests.

Hospitality is Hot and Your Brewery Needs to Pay Attention

Google Trends shows hospitality is at a five-year high. Learn what this means for breweries and how guest experiences drive revenue and loyalty.

Are You Selling to Kids?

Taprooms are more family-friendly than ever, with kids taking up more seats alongside $8 pints. If you’re not offering juice boxes, snacks, or kid-friendly merch, you’re leaving money on the table. Here’s how upselling to kids (without ever selling them alcohol) can boost per-seat value, keep parents happy, and help you sell that second beer.

"Put cans in their hands!” Simple Messages That Work in Taprooms

Discover how a simple rallying cry like “Put cans in their hands!” can inspire your taproom staff. Learn five practical ways to train your team to use short, energetic phrases that boost tabs, tips, and repeat visits while creating moments guests remember.

Andrew CoplonAugust 20, 2025red bull, simplicity, staff training, staff engagement, hospitality, customer engagement, taproom

You Don’t Have to Be a Big Talker to Give Great Taproom Hospitality

Great taproom hospitality is not about being the biggest talker. It is about being a great listener. Learn how simple conversation sparks, active listening, and meaningful follow ups can turn casual guests into loyal regulars while boosting your taproom sales.

Andrew CoplonAugust 12, 2025hospitality, customer experience, context clues, listening, taproom staff training

Are Taproom Tips Going Down?

Tips are slipping in taprooms nationwide, but it’s not just about the numbers. Learn how guest engagement affects tipping, why trends are shifting, and what your team can do to turn things around.

Andrew CoplonAugust 6, 2025taproom data, tipping, hospitality, staff engagement, spending trends, guest experience

“Jewelry Is the Perfect Way to Celebrate”... and Other Training Lessons

Discover five practical tips to help your taproom staff build better habits and deliver a more consistent guest experience. From setting clear goals to rewarding great service, we share simple ways to train your team more effectively.

Reading the Writing on the Cake: Using Context Clues to Improve Taproom Experiences

Discover how taproom staff can use simple context clues to create more memorable guest experiences. A birthday cake at Costco sparked this lesson in hospitality and awareness.

Andrew CoplonJuly 16, 2025costco, customer experience, hospitality, context clues

Great Beer. Friendly Taproom Staff. And They Remember Your Birthday?

A birthday shoutout from your local taproom staff might seem small, but it’s a powerful reminder that guest connections drive loyalty and boost sales. Learn how thoughtful service can turn regulars into true fans.

The Cost of Doing Nothing in Your Taproom

Is your taproom missing out on opportunities by doing nothing? From unmentioned to go options to unpromoted events, small moments of inaction can quietly cost you thousands in lost revenue and repeat visits. This blog explores the real cost of doing nothing in your taproom—and how simple, intentional changes can drive engagement, sales, and guest loyalty.

Andrew CoplonJune 17, 2025habits, motivation, taproom staff, taproom training, upsell, brewpubs, to go beer

The $1,758 Taproom Question: Why To Go Beer Deserves a Bigger Push

Brewery staff are only asking about to-go beer 18.4% of the time, and it’s costing them and your business. Guests are 480% more likely to buy when asked. The result? Bigger tabs, better tips, and thousands in missed revenue. Here's what your team needs to do next.

What If Your Taproom Was a Kid’s Favorite Place?

Discover why making your taproom more kid-friendly can boost visits, increase spending, and create a space families want to return to again and again.

The Rise of Non-Alcoholic Beer in Taprooms: What the Craft Beer Community Is Saying

This article explores how non-alcoholic beer offerings in taprooms have evolved from 2019 to 2025, based on Craft Beer Professionals community poll data. Learn why more breweries are embracing N/A options, what the trends reveal, and how offering non-alcoholic beer impacts guest experience and taproom profitability.

Andrew CoplonApril 24, 2025non-alcoholic beer, taprooms, beer industry trends, breweries, hospitality, n/a beer

A SWOT Analysis of Your Taproom

Are your customers telling you how they really feel? How are you truly learning from their experiences?

If you aren’t collecting objective taproom data, you’re missing out on valuable insights that can lead to real, actionable strategies for improvement.

WATCH: Successfully Motivating Taproom Staff

Learn practical strategies to recognize and reward your taproom team, improve morale, and build a thriving, guest-focused workplace culture.

She Loved the Taproom Vibe. She Didn’t Return.

A guest recently visited a taproom on a Tuesday night. They liked the beer. They enjoyed the live music. The vibe? Solid. But when asked if they’d return, they said:

“Probably not. There are other nearby breweries that are just as nice.”

Making Attractive Habits for a Profitable Taproom

Learn how to build attractive habits that motivate your taproom staff and boost profitability. Discover key strategies for making tasks easier, more worthwhile, and profitable while improving staff engagement and guest experiences.

3 Simple Ways to Elevate Your Taproom Experience

Some aspects of the taproom experience are obvious: great beer, a welcoming vibe, friendly staff, and a clean space. These all matter to your guests. But sometimes, it’s the little things that make a visit even more valuable, both for them and for you. A well-timed recommendation for another pint, a simple mention of beer to go. Small touches can have a big impact. But what else can elevate your taproom experience and turn good visits into great ones?

More Food, More Profit: The Data Behind Taproom Spending Habits

According to a February 2025 Craft Beer Professionals poll, 26% of breweries operate their own kitchen. Coming in close behind, 22% rely on food trucks, while another 22% offer guests a menu of basic snacks (i.e. “would you like a bag of chips?”). No matter the approach, one thing is clear—offering food at your brewery takes effort, but it leads to higher tabs, longer visits, and more reasons for guests to return.

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