Learn the four types of taproom operators, the three simple metrics that show how your taproom is really performing, and how data can make your life easier and help you grow revenue. No matter your bucket, Secret Hopper gives you clear, actionable insights to improve guest experience and strengthen your business.
Read MoreSmall changes can lead to big wins in your taproom. Join us to explore five things your staff should be doing every shift to help guests feel welcome, encourage higher tabs, and keep people coming back again. We will share what we have learned from Secret Hopper visits nationwide and show how simple behaviors can improve the guest experience and your bottom line.
Read MoreMost taprooms are missing an easy chance to boost repeat visits and revenue. Only one in five brewery staff invite guests to join their loyalty program. Learn how a simple shift in language can turn more first-time visitors into loyal fans.
Read MoreA reminder that feedback isn’t just for fixing mistakes. Learn simple ways to collect, celebrate, and use guest input to build a stronger taproom culture.
Read MoreSometimes it is the smallest touches that leave the biggest impact. Discover five simple ideas to create memorable experiences and build stronger connections with your guests.
Read MoreGoogle Trends shows hospitality is at a five-year high. Learn what this means for breweries and how guest experiences drive revenue and loyalty.
Read MoreTaprooms are more family-friendly than ever, with kids taking up more seats alongside $8 pints. If you’re not offering juice boxes, snacks, or kid-friendly merch, you’re leaving money on the table. Here’s how upselling to kids (without ever selling them alcohol) can boost per-seat value, keep parents happy, and help you sell that second beer.
Read MoreDiscover how a simple rallying cry like “Put cans in their hands!” can inspire your taproom staff. Learn five practical ways to train your team to use short, energetic phrases that boost tabs, tips, and repeat visits while creating moments guests remember.
Read MoreGreat taproom hospitality is not about being the biggest talker. It is about being a great listener. Learn how simple conversation sparks, active listening, and meaningful follow ups can turn casual guests into loyal regulars while boosting your taproom sales.
Read MoreTips are slipping in taprooms nationwide, but it’s not just about the numbers. Learn how guest engagement affects tipping, why trends are shifting, and what your team can do to turn things around.
Read MoreDiscover five practical tips to help your taproom staff build better habits and deliver a more consistent guest experience. From setting clear goals to rewarding great service, we share simple ways to train your team more effectively.
Read MoreDiscover how taproom staff can use simple context clues to create more memorable guest experiences. A birthday cake at Costco sparked this lesson in hospitality and awareness.
Read MoreA birthday shoutout from your local taproom staff might seem small, but it’s a powerful reminder that guest connections drive loyalty and boost sales. Learn how thoughtful service can turn regulars into true fans.
Read MoreIs your taproom missing out on opportunities by doing nothing? From unmentioned to go options to unpromoted events, small moments of inaction can quietly cost you thousands in lost revenue and repeat visits. This blog explores the real cost of doing nothing in your taproom—and how simple, intentional changes can drive engagement, sales, and guest loyalty.
Read MoreBrewery staff are only asking about to-go beer 18.4% of the time, and it’s costing them and your business. Guests are 480% more likely to buy when asked. The result? Bigger tabs, better tips, and thousands in missed revenue. Here's what your team needs to do next.
Read MoreDiscover why making your taproom more kid-friendly can boost visits, increase spending, and create a space families want to return to again and again.
Read MoreThis article explores how non-alcoholic beer offerings in taprooms have evolved from 2019 to 2025, based on Craft Beer Professionals community poll data. Learn why more breweries are embracing N/A options, what the trends reveal, and how offering non-alcoholic beer impacts guest experience and taproom profitability.
Read MoreAre your customers telling you how they really feel? How are you truly learning from their experiences?
If you aren’t collecting objective taproom data, you’re missing out on valuable insights that can lead to real, actionable strategies for improvement.
Read MoreLearn practical strategies to recognize and reward your taproom team, improve morale, and build a thriving, guest-focused workplace culture.
Read MoreA guest recently visited a taproom on a Tuesday night. They liked the beer. They enjoyed the live music. The vibe? Solid. But when asked if they’d return, they said:
“Probably not. There are other nearby breweries that are just as nice.”
Read More
