Taprooms are more family-friendly than ever, with kids taking up more seats alongside $8 pints. If you’re not offering juice boxes, snacks, or kid-friendly merch, you’re leaving money on the table. Here’s how upselling to kids (without ever selling them alcohol) can boost per-seat value, keep parents happy, and help you sell that second beer.
Read MoreDiscover how a simple rallying cry like “Put cans in their hands!” can inspire your taproom staff. Learn five practical ways to train your team to use short, energetic phrases that boost tabs, tips, and repeat visits while creating moments guests remember.
Read MoreGreat taproom hospitality is not about being the biggest talker. It is about being a great listener. Learn how simple conversation sparks, active listening, and meaningful follow ups can turn casual guests into loyal regulars while boosting your taproom sales.
Read MoreTips are slipping in taprooms nationwide, but it’s not just about the numbers. Learn how guest engagement affects tipping, why trends are shifting, and what your team can do to turn things around.
Read MoreDiscover five practical tips to help your taproom staff build better habits and deliver a more consistent guest experience. From setting clear goals to rewarding great service, we share simple ways to train your team more effectively.
Read MoreDiscover how taproom staff can use simple context clues to create more memorable guest experiences. A birthday cake at Costco sparked this lesson in hospitality and awareness.
Read MoreA birthday shoutout from your local taproom staff might seem small, but it’s a powerful reminder that guest connections drive loyalty and boost sales. Learn how thoughtful service can turn regulars into true fans.
Read MoreIs your taproom missing out on opportunities by doing nothing? From unmentioned to go options to unpromoted events, small moments of inaction can quietly cost you thousands in lost revenue and repeat visits. This blog explores the real cost of doing nothing in your taproom—and how simple, intentional changes can drive engagement, sales, and guest loyalty.
Read MoreBrewery staff are only asking about to-go beer 18.4% of the time, and it’s costing them and your business. Guests are 480% more likely to buy when asked. The result? Bigger tabs, better tips, and thousands in missed revenue. Here's what your team needs to do next.
Read MoreDiscover why making your taproom more kid-friendly can boost visits, increase spending, and create a space families want to return to again and again.
Read MoreThis article explores how non-alcoholic beer offerings in taprooms have evolved from 2019 to 2025, based on Craft Beer Professionals community poll data. Learn why more breweries are embracing N/A options, what the trends reveal, and how offering non-alcoholic beer impacts guest experience and taproom profitability.
Read MoreAre your customers telling you how they really feel? How are you truly learning from their experiences?
If you aren’t collecting objective taproom data, you’re missing out on valuable insights that can lead to real, actionable strategies for improvement.
Read MoreLearn practical strategies to recognize and reward your taproom team, improve morale, and build a thriving, guest-focused workplace culture.
Read MoreA guest recently visited a taproom on a Tuesday night. They liked the beer. They enjoyed the live music. The vibe? Solid. But when asked if they’d return, they said:
“Probably not. There are other nearby breweries that are just as nice.”
Read MoreLearn how to build attractive habits that motivate your taproom staff and boost profitability. Discover key strategies for making tasks easier, more worthwhile, and profitable while improving staff engagement and guest experiences.
Read MoreSome aspects of the taproom experience are obvious: great beer, a welcoming vibe, friendly staff, and a clean space. These all matter to your guests. But sometimes, it’s the little things that make a visit even more valuable, both for them and for you. A well-timed recommendation for another pint, a simple mention of beer to go. Small touches can have a big impact. But what else can elevate your taproom experience and turn good visits into great ones?
Read MoreAccording to a February 2025 Craft Beer Professionals poll, 26% of breweries operate their own kitchen. Coming in close behind, 22% rely on food trucks, while another 22% offer guests a menu of basic snacks (i.e. “would you like a bag of chips?”). No matter the approach, one thing is clear—offering food at your brewery takes effort, but it leads to higher tabs, longer visits, and more reasons for guests to return.
Read MoreGuests come to your taproom for connection. While service is important, true hospitality goes beyond handing someone a pint. QR codes don’t replace staff engagement—in fact, when used alongside strong service, they increase sales. Meet your guests where they are. Give them options. And always, always ask the question.
Read MoreAs we move into 2025, the taproom experience is being shaped by an ever-evolving landscape of guest preferences, expectations, and behaviors. Craft beer alone won’t keep guests coming back—today's successful taprooms are those that create a seamless fusion of exceptional beverages, a welcoming atmosphere, and an engaging staff. To stay ahead of the curve, it's critical to understand how the taproom audience is changing and what they truly desire from their visits. This session will provide insights into emerging trends, actionable strategies, and new approaches to creating memorable and profitable experiences that keep guests coming through the door.
Read MoreDiscover how taproom managers can draw inspiration from punk rock musician Frank Turner's global collaborations to expand their audience. Learn how creative partnerships, community events, and cross-promotion can help your taproom reach new customers and build lasting connections. This article explores unconventional strategies for attracting diverse crowds and fostering a unique experience that encourages repeat visits.
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