The $1,758 Taproom Question: Why To Go Beer Deserves a Bigger Push

Brewery staff are only asking about to-go beer 18.4% of the time, and it’s costing them and your business. Guests are 480% more likely to buy when asked. The result? Bigger tabs, better tips, and thousands in missed revenue. Here's what your team needs to do next.

Andrew CoplonMay 23, 2025upsell opportunity, to go beer, taproom experience, staff training, taproom staff training, hospitality, taproom revenue

She Loved the Taproom Vibe. She Didn’t Return.

A guest recently visited a taproom on a Tuesday night. They liked the beer. They enjoyed the live music. The vibe? Solid. But when asked if they’d return, they said:

“Probably not. There are other nearby breweries that are just as nice.”

Andrew CoplonMarch 31, 2025customer service, customer engagement, taproom staff training, taproom hospitality, taproon vibes, staff training

Seating, Spending, and Service: How the Ordering Experience Impacts Taproom Guest Behavior

Guests come to your taproom for connection. While service is important, true hospitality goes beyond handing someone a pint. QR codes don’t replace staff engagement—in fact, when used alongside strong service, they increase sales. Meet your guests where they are. Give them options. And always, always ask the question.