It shouldn't be goodbye. It should be "when am I going to see you next?"

Andrew CoplonAugust 13, 2026hospitality, taproom experience, guest loyalty, taproom loyalty, taproom events, taproom staff, taproom staff training

The Most Intense Moments of a Taproom Visit

You all know I'm a big fan of Will Guidara and Unreasonable Hospitality. I just finished the Unreasonable Hospitality: Field Guide, an interactive workbook laced with his signature insights. In working my way through, he brought up the concept of the Peak-End Rule, created by the legendary psychologists Daniel Kahneman and Barbara Fredrickson.

Andrew CoplonAugust 4, 2026unreasonable hospitality, taproom experience, taproom staff, taproom staff training, customer engagement, customer experience, staff engagement

Does Your Empty Taproom Have a Vibe?

An empty taproom doesn't have to feel empty. Here's what real guest data says about the three things that make or break the experience when the crowd isn't there to do it for you.

Andrew CoplonJuly 21, 2026taproom vibe, hospitality, taproom experience, music in taprooms, art in taprooms, staff engagement, taproom trends, taproom staff training

You Don’t Have to Be a Big Talker to Give Great Taproom Hospitality

Great taproom hospitality is not about being the biggest talker. It is about being a great listener. Learn how simple conversation sparks, active listening, and meaningful follow ups can turn casual guests into loyal regulars while boosting your taproom sales.

Andrew CoplonAugust 12, 2025hospitality, customer experience, context clues, listening, taproom staff training

“Jewelry Is the Perfect Way to Celebrate”... and Other Training Lessons

Discover five practical tips to help your taproom staff build better habits and deliver a more consistent guest experience. From setting clear goals to rewarding great service, we share simple ways to train your team more effectively.

Andrew CoplonJuly 23, 2025Long Jewelers, staff training, habits, motivation, staff engagement, taproom staff training

The $1,758 Taproom Question: Why To Go Beer Deserves a Bigger Push

Brewery staff are only asking about to-go beer 18.4% of the time, and it’s costing them and your business. Guests are 480% more likely to buy when asked. The result? Bigger tabs, better tips, and thousands in missed revenue. Here's what your team needs to do next.

Andrew CoplonMay 23, 2025upsell opportunity, to go beer, taproom experience, staff training, taproom staff training, hospitality, taproom revenue

She Loved the Taproom Vibe. She Didn’t Return.

A guest recently visited a taproom on a Tuesday night. They liked the beer. They enjoyed the live music. The vibe? Solid. But when asked if they’d return, they said:

“Probably not. There are other nearby breweries that are just as nice.”

Andrew CoplonMarch 31, 2025customer service, customer engagement, taproom staff training, taproom hospitality, taproon vibes, staff training

Seating, Spending, and Service: How the Ordering Experience Impacts Taproom Guest Behavior

Guests come to your taproom for connection. While service is important, true hospitality goes beyond handing someone a pint. QR codes don’t replace staff engagement—in fact, when used alongside strong service, they increase sales. Meet your guests where they are. Give them options. And always, always ask the question.