The Power of Taproom Data

It wasn’t too long ago that “data” was not yet part of our daily taproom vocabulary. However, when making quality beer is a prerequisite, running a strong business can be your advantage. Our panelists will share their expertise and insights into leveraging taproom data to drive business growth, enhance customer experiences, and streamline operations. From analyzing sales trends to motivating your team, this session will explore facets of the taproom (teaser: all of them) where bettering your grasp on data can help your brewery see greater success.

Andrew CoplonApril 10, 2024taproom, guest experience, hospitality, taproom data, taproom insights

What Taproom Guests Want in 2024

The taproom landscape is changing. No longer can a brewery simply make quality beer. The perfect brewery experience now exists at the intersection of delicious beverages, a memorable atmosphere, and engaging staff. When you successfully understand your guests’ goals, expectations, and exceed them, you create a repeat customer that craves your taproom.

5 Years of To Go Beer Taproom Trends

It’s been 5 years since we first analyzed data on the impact of encouraging beer to go in taprooms. In 2018, we discovered that taproom staff were encouraging beer to go on 19% of visits. When they did not suggest it to a guest, the customer only made a to go purchase on their own 9% of the time. However, when staff did suggest it, the guest made the additional purchase 49% of the time. A guest was also an astonishing 408% more likely to purchase to go when asked vs visits when they were not asked. So, in 2023, what progress have we made with to go beer?

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