Secret Hopper
Creating more memorable and profitable taproom experiences
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Posts tagged taproom
The Power of Taproom Data
The Power of Taproom Data

It wasn’t too long ago that “data” was not yet part of our daily taproom vocabulary. However, when making quality beer is a prerequisite, running a strong business can be your advantage. Our panelists will share their expertise and insights into leveraging taproom data to drive business growth, enhance customer experiences, and streamline operations. From analyzing sales trends to motivating your team, this session will explore facets of the taproom (teaser: all of them) where bettering your grasp on data can help your brewery see greater success.

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Andrew Coplontaproom, guest experience, hospitality, taproom data, taproom insights
Taking a Bad Taproom Experience and Making it Awesome
Taking a Bad Taproom Experience and Making it Awesome

Even the best businesses have bad days. It is important that you not only provide your team with the tools to offer engaging taproom visits, but also the strategies to create a world-class experience when things go wrong. They won’t remember the negative. They will have a deeper connection with your brewery because of how they were wowed by your staff.

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Andrew Coploncustomer experience, customer service, hospitality, problem solving, empathy, taproom, taproom staff, training
Taproom Spending Habits by Generation
Taproom Spending Habits by Generation

In 2024, it seems I can’t escape conversations on how taprooms can attract new audiences. No longer can a brewery survive off the consumption habits of your stereotypical beer nerd, but rather, they must now appeal to greater demographics, with changing preferences. So, why should your brewery go forth on a quest to get new and different butts in seats? Money.

Well, money, and your desire to not only create more profitable experiences, but also give new audiences a reason to return.

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Andrew Coplontaproom, millennials, gen z, generations, boomers, gen x, spending habits, taproom trends
What Taproom Guests Want in 2024
What Taproom Guests Want in 2024

The taproom landscape is changing. No longer can a brewery simply make quality beer. The perfect brewery experience now exists at the intersection of delicious beverages, a memorable atmosphere, and engaging staff. When you successfully understand your guests’ goals, expectations, and exceed them, you create a repeat customer that craves your taproom.

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Andrew Coplontaproom, taproom trends, guest experience, hospitality, brewery experience
What Taproom Guests Want in 2024
What Taproom Guests Want in 2024

The taproom landscape is changing. No longer can a brewery simply make quality beer. The perfect brewery experience now exists at the intersection of delicious beverages, a memorable atmosphere, and engaging staff. When you successfully understand your guests’ goals, expectations, and exceed them, you create a repeat customer that craves your taproom.

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Andrew Coplontaproom trends, taproom, brewery, brewery experience, what guests want, taproom data, innovation, hospitality
5 Years of To Go Beer Taproom Trends
5 Years of To Go Beer Taproom Trends

It’s been 5 years since we first analyzed data on the impact of encouraging beer to go in taprooms. In 2018, we discovered that taproom staff were encouraging beer to go on 19% of visits. When they did not suggest it to a guest, the customer only made a to go purchase on their own 9% of the time. However, when staff did suggest it, the guest made the additional purchase 49% of the time. A guest was also an astonishing 408% more likely to purchase to go when asked vs visits when they were not asked.  So, in 2023, what progress have we made with to go beer?

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Andrew Coplontaproom, taproom staff, taproom data, to go beer
3 Breweries' Tips to Grow
3 Breweries' Tips to Grow

More and more we are seeing breweries consider not plans to be the next big regional or national player, but chart a path that includes expanding their presence into other communities. With this growth, comes the need to maintain the same high level of quality and experience across locations. As a follow up to Tips to Maintain Consistency Across Multiple Taprooms, we will hear from several breweries on the strategies that have been most successful as they grow.

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Andrew Coplontaproom, consistency, multiple taprooms, growth, staff training, company culture
My 3-Year-Old Appreciates Experience
My 3-Year-Old Appreciates Experience

On a dreary Sunday in early October 2022, my wife and I took our son to his very first monster truck show. As you can imagine, it was crowded, loud, and a sensory overload on many levels. With that said, there was something special about watching his excitement and awe as these oversized vehicles flew through the air. I even had more fun than expected.

As I was putting him to bed that night, I asked him, “What was your favorite part of the monster truck show?” I had expected him to say the fire-breathing robot that ate a car, Tiger Shark, Gunkster, or one of the other silly name trucks, or even the fairly intense laser light show. But no. He didn’t recite any of the truck names. He didn’t comment on any aspect of the over-the-top spectacle. He said the popcorn.

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Andrew Coploncustomer experience, taproom, taproom experience