Is your taproom missing out on opportunities by doing nothing? From unmentioned to go options to unpromoted events, small moments of inaction can quietly cost you thousands in lost revenue and repeat visits. This blog explores the real cost of doing nothing in your taproom—and how simple, intentional changes can drive engagement, sales, and guest loyalty.
Read MoreBrewery staff are only asking about to-go beer 18.4% of the time, and it’s costing them and your business. Guests are 480% more likely to buy when asked. The result? Bigger tabs, better tips, and thousands in missed revenue. Here's what your team needs to do next.
Read More2024 Taproom Staff Motivation Metrics
Read MoreJoin us for a deep dive into flight and to go beer trends from 2018 to 2022.
Read MoreIt’s been 5 years since we first analyzed data on the impact of encouraging beer to go in taprooms. In 2018, we discovered that taproom staff were encouraging beer to go on 19% of visits. When they did not suggest it to a guest, the customer only made a to go purchase on their own 9% of the time. However, when staff did suggest it, the guest made the additional purchase 49% of the time. A guest was also an astonishing 408% more likely to purchase to go when asked vs visits when they were not asked. So, in 2023, what progress have we made with to go beer?
Read MoreNot only are guests who purchasing beer to go spending more in your taproom, but they are also tipping your staff on that overall amount at a higher percentage.
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