A reminder that feedback isn’t just for fixing mistakes. Learn simple ways to collect, celebrate, and use guest input to build a stronger taproom culture.

“Jewelry Is the Perfect Way to Celebrate”... and Other Training Lessons

Discover five practical tips to help your taproom staff build better habits and deliver a more consistent guest experience. From setting clear goals to rewarding great service, we share simple ways to train your team more effectively.

The Cost of Doing Nothing in Your Taproom

Is your taproom missing out on opportunities by doing nothing? From unmentioned to go options to unpromoted events, small moments of inaction can quietly cost you thousands in lost revenue and repeat visits. This blog explores the real cost of doing nothing in your taproom—and how simple, intentional changes can drive engagement, sales, and guest loyalty.

Andrew CoplonJune 17, 2025habits, motivation, taproom staff, taproom training, upsell, brewpubs, to go beer

WATCH: Successfully Motivating Taproom Staff

Learn practical strategies to recognize and reward your taproom team, improve morale, and build a thriving, guest-focused workplace culture.

The Convenience Factor: How Proximity Influences Taproom Visits

Pretend you arrive at the end of your street. Whether you go right or left, you end up at a brewery with a quality atmosphere, quality beer, and quality staff. Everything else being the same, but the brewery to the right is a half mile closer. Where do you end up most often? For me, it’s nearly always to the right.

2024 Taproom Staff Motivation Metrics

Andrew CoplonDecember 27, 2023taproom staff, motivation, KPIs, team experience, to go beer, tipping, spending habits

Using Progress as a Motivator for Taproom Staff

I'm guilty of it, too. Host a to go beer competition. Reward a team member with the highest tip percentage. Offer a prize to the person that does ABC or XYZ. Often, we focus on rewards, recognition, and opportunity as prime motivators. But how about using progress?

Andrew CoplonAugust 8, 2023taproom, taproom staff, motivation, staff training

Strategies to Motivate Your Taproom Staff

Just like each guest, all of your staff require a unique experience. As brewery owners and managers, it is your responsibility to understand their needs, their goals, and how you can form a partnership of beautiful employment.

Andrew CoplonFebruary 24, 2023motivation, staff training, taproom staff, taproom experience, customer experience, hospitality

Transforming Your Taproom Staff into Motivated Rockstars

How much staff do you have in your taproom? How many of those are rockstars? You know, those who crave building relationships with each guest that walks through your doors and bleed your beer out of their veins. These rockstars consistently see higher tabs, know their guests on a first-name basis, and are simply motivated to be awesome. Working hard isn’t something they think about, they just do it.

Andrew CoplonAugust 17, 2022taproom staff, taproom experience, motivation, engagement, craft beer

How to Motivate Taproom Staff

As taproom managers and owners, it’s important that you understand why your staff is working at your brewery. Unfortunately, in most cases, these questions aren’t being asked. By not asking these basic questions, we are preventing ourselves from understanding the “why” and ultimately unable to successfully answer the “how can we best motivate our team” question.

Andrew CoplonMarch 10, 2022craft beer, brewery, taproom, taproom staff, motivation, taproom experience

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