WATCH: Secret Hopper Success Stories

This session focuses on the real, day-to-day decisions that shape the taproom experience. Instead of high-level theory, the conversation centers on specific changes taproom operators made after listening to guest feedback and what those changes actually led to.

Key examples discussed in the session include:

Using a simple $50 reward to get staff fully bought in
Adding a physical menu in direct response to guest demand
Improving the merch area so guests are more likely to stop and shop
Being more intentional about music and how it shapes the taproom vibe
Celebrating guest birthdays and creating small, memorable moments
Leaning into being family friendly in a thoughtful way
Understanding why monitoring the level of taproom engagement matters
Identifying easy upselling opportunities that feel natural, not forced

A recurring theme throughout the session is that data is not just about fixing problems. It is also about recognizing what is already working and making sure it does not get overlooked or changed unnecessarily.

For taproom teams looking to be more intentional, stand out from the crowd, and create experiences guests remember, this session provides practical, usable takeaways.

We are excited to be joined by: