Learn the four types of taproom operators, the three simple metrics that show how your taproom is really performing, and how data can make your life easier and help you grow revenue. No matter your bucket, Secret Hopper gives you clear, actionable insights to improve guest experience and strengthen your business.
Read MoreDiscover how a simple rallying cry like “Put cans in their hands!” can inspire your taproom staff. Learn five practical ways to train your team to use short, energetic phrases that boost tabs, tips, and repeat visits while creating moments guests remember.
Read MoreTips are slipping in taprooms nationwide, but it’s not just about the numbers. Learn how guest engagement affects tipping, why trends are shifting, and what your team can do to turn things around.
Read MoreDiscover five practical tips to help your taproom staff build better habits and deliver a more consistent guest experience. From setting clear goals to rewarding great service, we share simple ways to train your team more effectively.
Read MoreSome aspects of the taproom experience are obvious: great beer, a welcoming vibe, friendly staff, and a clean space. These all matter to your guests. But sometimes, it’s the little things that make a visit even more valuable, both for them and for you. A well-timed recommendation for another pint, a simple mention of beer to go. Small touches can have a big impact. But what else can elevate your taproom experience and turn good visits into great ones?
Read MoreAs we move into 2025, the taproom experience is being shaped by an ever-evolving landscape of guest preferences, expectations, and behaviors. Craft beer alone won’t keep guests coming back—today's successful taprooms are those that create a seamless fusion of exceptional beverages, a welcoming atmosphere, and an engaging staff. To stay ahead of the curve, it's critical to understand how the taproom audience is changing and what they truly desire from their visits. This session will provide insights into emerging trends, actionable strategies, and new approaches to creating memorable and profitable experiences that keep guests coming through the door.
Read MoreWhether you’re a bartender, manager, or owner, the start of the new year is the perfect time to strive for personal and professional growth. Bartenders! Let’s find ways for you to see higher tabs and make more tips. Managers and owners! The industry is going through challenging times, let’s use data and a actionable strategies to make your taproom experience more profitable.
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