Raise your hand if you like to wait in line. Exactly. No matter where we are, we like to receive our services, our products, and especially our beer as quickly as possible. Despite everyone’s general opposition to waiting, sometimes it’s unavoidable. So instead of simply chalking up a guest’s wait as part of the process to get a drink, ask yourself, how can you make your line a positive part of the experience?
Read MoreAccording to a February 2025 Craft Beer Professionals poll, 26% of breweries operate their own kitchen. Coming in close behind, 22% rely on food trucks, while another 22% offer guests a menu of basic snacks (i.e. “would you like a bag of chips?”). No matter the approach, one thing is clear—offering food at your brewery takes effort, but it leads to higher tabs, longer visits, and more reasons for guests to return.
Read MoreWhether you’re a bartender, manager, or owner, the start of the new year is the perfect time to strive for personal and professional growth. Bartenders! Let’s find ways for you to see higher tabs and make more tips. Managers and owners! The industry is going through challenging times, let’s use data and a actionable strategies to make your taproom experience more profitable.
Read MoreYou already know we love physical menus. We’ve conducted prior studies that demonstrate the standalone value of physical menus and the benefits of offering this option as part of your overall menu strategy. We are also strong advocates for providing food in taprooms. When someone asked us, 'Are breweries with food more likely to have physical menus?' we knew we had to investigate.
Read MoreWhen guests plan out their next taproom visit, it’s not just about pleasing the beer nerd. It’s about attracting and maintaining the attention of everyone from that beer nerd to everyone else in their party. This may include the 4-year-old they’re bringing along, the guest who doesn’t drink beer, and the customer just looking for a bite to eat. Because of this, the taproom guest is much more intentional when choosing where to visit. When you’re able to please all these demographics, you unlock the potential for a greater audience, that will spend more time and ultimately more money.
Read MoreCreating world-class taproom experiences is at the intersection of quality beer, engaging staff, and a memorable atmosphere. Food is one of the many options you should consider when looking to elevate your atmosphere.
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