Strategies for Adding Food to Your Taproom

When guests plan out their next taproom visit, it’s not just about pleasing the beer nerd. It’s about attracting and maintaining the attention of everyone from that beer nerd to everyone else in their party. This may include the 4-year-old they’re bringing along, the guest who doesn’t drink beer, and the customer just looking for a bite to eat. Because of this, the taproom guest is much more intentional when choosing where to visit. When you’re able to please all these demographics, you unlock the potential for a greater audience, that will spend more time and ultimately more money.

Andrew CoplonApril 24, 2024food, brewpub, customer experience, brewery food, upsell, engagement

Taproom Guests Who Purchase To Go Beer Tip Higher

Not only are guests who purchasing beer to go spending more in your taproom, but they are also tipping your staff on that overall amount at a higher percentage.

Andrew CoplonMarch 6, 2023customer experience, hospitality, upsell, to go beer, engagement