Is your taproom missing out on opportunities by doing nothing? From unmentioned to go options to unpromoted events, small moments of inaction can quietly cost you thousands in lost revenue and repeat visits. This blog explores the real cost of doing nothing in your taproom—and how simple, intentional changes can drive engagement, sales, and guest loyalty.
Read MoreWhen guests plan out their next taproom visit, it’s not just about pleasing the beer nerd. It’s about attracting and maintaining the attention of everyone from that beer nerd to everyone else in their party. This may include the 4-year-old they’re bringing along, the guest who doesn’t drink beer, and the customer just looking for a bite to eat. Because of this, the taproom guest is much more intentional when choosing where to visit. When you’re able to please all these demographics, you unlock the potential for a greater audience, that will spend more time and ultimately more money.
Read MoreNot only are guests who purchasing beer to go spending more in your taproom, but they are also tipping your staff on that overall amount at a higher percentage.
Read MoreIs your taproom leaving money on the table?
45% of taproom staff are not asking guests if they would like another drink.
45% of taproom staff are not offering recommendations.
80% of taproom staff are not encouraging beer to go.
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