Raise your hand if you like to wait in line. Exactly. No matter where we are, we like to receive our services, our products, and especially our beer as quickly as possible. Despite everyone’s general opposition to waiting, sometimes it’s unavoidable. So instead of simply chalking up a guest’s wait as part of the process to get a drink, ask yourself, how can you make your line a positive part of the experience?
Read MoreFor years, great beer was the differentiator. Now it’s the baseline. As quality levels out across craft, breweries are being chosen and remembered for the experience they create, not just what’s in the glass.
Read MoreIn Q4 2025, only about 75% of guests experienced a high level of staff engagement. Most visits felt friendly and competent, but not consistently intentional. They weren’t lacking warmth or knowledge. It was follow through and missed opportunities. Staff were engaging, but often stopped short of guiding the guest journey or encouraging additional sales.
Read MoreMost taprooms are missing an easy chance to boost repeat visits and revenue. Only one in five brewery staff invite guests to join their loyalty program. Learn how a simple shift in language can turn more first-time visitors into loyal fans.
Read MoreSometimes it is the smallest touches that leave the biggest impact. Discover five simple ideas to create memorable experiences and build stronger connections with your guests.
Read MoreGoogle Trends shows hospitality is at a five-year high. Learn what this means for breweries and how guest experiences drive revenue and loyalty.
Read MoreTaprooms are more family-friendly than ever, with kids taking up more seats alongside $8 pints. If you’re not offering juice boxes, snacks, or kid-friendly merch, you’re leaving money on the table. Here’s how upselling to kids (without ever selling them alcohol) can boost per-seat value, keep parents happy, and help you sell that second beer.
Read MoreDiscover how a simple rallying cry like “Put cans in their hands!” can inspire your taproom staff. Learn five practical ways to train your team to use short, energetic phrases that boost tabs, tips, and repeat visits while creating moments guests remember.
Read MoreGreat taproom hospitality is not about being the biggest talker. It is about being a great listener. Learn how simple conversation sparks, active listening, and meaningful follow ups can turn casual guests into loyal regulars while boosting your taproom sales.
Read MoreTips are slipping in taprooms nationwide, but it’s not just about the numbers. Learn how guest engagement affects tipping, why trends are shifting, and what your team can do to turn things around.
Read MoreDiscover how taproom staff can use simple context clues to create more memorable guest experiences. A birthday cake at Costco sparked this lesson in hospitality and awareness.
Read MoreA birthday shoutout from your local taproom staff might seem small, but it’s a powerful reminder that guest connections drive loyalty and boost sales. Learn how thoughtful service can turn regulars into true fans.
Read MoreBrewery staff are only asking about to-go beer 18.4% of the time, and it’s costing them and your business. Guests are 480% more likely to buy when asked. The result? Bigger tabs, better tips, and thousands in missed revenue. Here's what your team needs to do next.
Read MoreThis article explores how non-alcoholic beer offerings in taprooms have evolved from 2019 to 2025, based on Craft Beer Professionals community poll data. Learn why more breweries are embracing N/A options, what the trends reveal, and how offering non-alcoholic beer impacts guest experience and taproom profitability.
Read MoreLearn how to build attractive habits that motivate your taproom staff and boost profitability. Discover key strategies for making tasks easier, more worthwhile, and profitable while improving staff engagement and guest experiences.
Read MoreGuests come to your taproom for connection. While service is important, true hospitality goes beyond handing someone a pint. QR codes don’t replace staff engagement—in fact, when used alongside strong service, they increase sales. Meet your guests where they are. Give them options. And always, always ask the question.
Read MoreAs we move into 2025, the taproom experience is being shaped by an ever-evolving landscape of guest preferences, expectations, and behaviors. Craft beer alone won’t keep guests coming back—today's successful taprooms are those that create a seamless fusion of exceptional beverages, a welcoming atmosphere, and an engaging staff. To stay ahead of the curve, it's critical to understand how the taproom audience is changing and what they truly desire from their visits. This session will provide insights into emerging trends, actionable strategies, and new approaches to creating memorable and profitable experiences that keep guests coming through the door.
Read MoreMaximize your taproom's revenue by focusing on existing customers! Learn strategies to increase check averages, foster loyalty, boost repeat visits, and upsell effectively. Hear proven tips from taproom experts to create super fans and drive higher revenue per guest. Transform your guest experience and grow your bottom line today!
Read MoreThe initial greeting and the final goodbye are two of the most impactful moments of any taproom visit. If a guest isn’t acknowledged promptly or made to feel appreciated upon leaving, their likelihood of returning greatly decreases. In a recent study, we analyzed the importance of the greeting. Now, let’s examine the data and strategies for ensuring a successful closing interaction between guests and staff.
Read MoreThere's really not much need to elaborate on the above graphic. Michael Varda, from Craft Beer Advisory Services, nails it. CBAS help breweries understand their customers in every way possible – why they visit, what they want, how to attract new customers, and how to use data to create experiences that keep them coming back.
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