The Power of Taproom Data

It wasn’t too long ago that “data” was not yet part of our daily taproom vocabulary. However, when making quality beer is a prerequisite, running a strong business can be your advantage. Our panelists will share their expertise and insights into leveraging taproom data to drive business growth, enhance customer experiences, and streamline operations. From analyzing sales trends to motivating your team, this session will explore facets of the taproom (teaser: all of them) where bettering your grasp on data can help your brewery see greater success.

Andrew CoplonApril 10, 2024taproom, guest experience, hospitality, taproom data, taproom insights

Taking a Bad Taproom Experience and Making it Awesome

Even the best businesses have bad days. It is important that you not only provide your team with the tools to offer engaging taproom visits, but also the strategies to create a world-class experience when things go wrong. They won’t remember the negative. They will have a deeper connection with your brewery because of how they were wowed by your staff.

Why Beer Flights Matter

Flights SUCK! They’re no fun to pour, can back up your line on a Saturday afternoon, and they take way too long to explain. What a waste of effort and time.

But wait! Is your brewery looking to attract new customers? Does your brewery like helping each guest find the perfect beer? Are you a taproom owner/manager/employee that wants to make more money?

If you answered “yes” to any of the above questions, then flights may be the answer.

Andrew CoplonFebruary 25, 2024gen z, millennials, taproom experience, beer flights, beer education, hospitality, brewery finance

What Taproom Guests Want in 2024

The taproom landscape is changing. No longer can a brewery simply make quality beer. The perfect brewery experience now exists at the intersection of delicious beverages, a memorable atmosphere, and engaging staff. When you successfully understand your guests’ goals, expectations, and exceed them, you create a repeat customer that craves your taproom.

Andrew CoplonFebruary 19, 2024taproom, taproom trends, guest experience, hospitality, brewery experience

What Taproom Guests Want in 2024

The taproom landscape is changing. No longer can a brewery simply make quality beer. The perfect brewery experience now exists at the intersection of delicious beverages, a memorable atmosphere, and engaging staff. When you successfully understand your guests’ goals, expectations, and exceed them, you create a repeat customer that craves your taproom.

Flight + To Go Trends: 2018-2022

Join us for a deep dive into flight and to go beer trends from 2018 to 2022.

Why Every Taproom Visit Needs a "Hello" and "Thank You"

Beginning a taproom visit with a “hello” and ending it with “thank you'“ can increase how much a guest spends and help build deeper relationships.

Andrew CoplonSeptember 27, 2023hospitality, customer service, taproom staff, taproom experience

Top 5 Characteristics of High Engagement Taproom Visits

When working with breweries nationwide, we collect data that helps better the level of service and build more meaningful connections. Through this, we wanted to see what the top contributing factors to experiences where taproom staff truly wow the guest. Upon analyzing these high engagement experiences, we discovered 5 behaviors that are found in over 96% of the these visits.

Andrew CoplonSeptember 13, 2023taproom experience, taproom staff, customer experience, hospitality, brewery

"Hi, my name is...": The Value of Introducing Yourself to Taproom Guests

Eminem may not have known it, but he was onto something. Introducing yourself to your audience goes a long way and can help build deeper connections. Not only does it have the potential to propel you to a (controversially) successful career writing hit songs like “Lose Yourself” and “Without Me,” but offering your name will put you on the path to higher tabs, greater tips, and a busier taproom.

Andrew CoplonAugust 30, 2023hospitality, engagement, introduction, taproom staff, taproom experience

Don’t Say Trivia: An Interactive Event Planning Workshop

Join us for an interactive workshop designed to help you generate new and creative events to host in your taproom.

What's Your Encore: How to Craft Unexpected and Memorable Taproom Experiences

Your taproom staff should also be going beyond what’s expected by the guest. And it should be more than an encore. Encores are the expected hit song. Your staffs’ final act of hospitality can’t be expected.

Andrew CoplonApril 24, 2023taproom, customer experience, hospitality, encore, customer service

Taproom Guests Who Purchase To Go Beer Tip Higher

Not only are guests who purchasing beer to go spending more in your taproom, but they are also tipping your staff on that overall amount at a higher percentage.

Andrew CoplonMarch 6, 2023customer experience, hospitality, upsell, to go beer, engagement

Taproom Lessons learned from a Flight Attendant

“Biscoff or pretzels?” That was the question the flight attendant first asked me. To me, Biscoff is synonymous with airplane cookies. It’s not just a snack, but the food pairing for my early flight coffee. It oddly makes me feel special, and excited, when enjoying. But, why?

Andrew CoplonMarch 6, 2023guest experience, customer experience, customer service, hospitality, biscoff, teamwork

Strategies to Motivate Your Taproom Staff

Just like each guest, all of your staff require a unique experience. As brewery owners and managers, it is your responsibility to understand their needs, their goals, and how you can form a partnership of beautiful employment.

Andrew CoplonFebruary 24, 2023motivation, staff training, taproom staff, taproom experience, customer experience, hospitality

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