Great Beer. Friendly Taproom Staff. And They Remember Your Birthday?
I walked into my neighborhood taproom on Saturday. I asked the bartender about two new releases, got a sample, and committed to a full pint. Then another team member popped up to the bar and said, “Hey, wasn’t it just your birthday? Happy birthday!”
Now, this isn’t someone I hang out with. We’re not Facebook friends. I don’t even know their last name. But they work at one of my most frequented taprooms, and this small interaction mattered.
Here’s why:
It made me feel like more than a transaction. Remembering my birthday means they remembered my name. That alone puts this taproom a step above.
It signals intentional loyalty-building. I’m a member of their mug club, and learned the team is given a daily heads-up on upcoming member birthdays. Nice touch.
It wasn’t about the birthday. It was about being seen. I didn’t need another “Happy 40th,” but the fact that they noticed made it feel personal.
And it’s not just about birthdays. It’s remembering that she always ask if the seasonal lager is back. That he mentioned his dog’s name is Barley. That they were in last week celebrating a new job. These small, personal details might seem minor, but they build trust and familiarity. Guests don’t forget when you remember.
What You Can Learn:
Rethink your team’s role. Are your servers just taking orders? Or are they engaging with guests in ways that build real relationships?
Boost loyalty through effort. When regulars feel seen, they show up more, spend more, and keep coming back.
Use your tools. Have a mug club? Rewards program? Even a basic mailing list? Use it. Collect names. Track birthdays. Celebrate your people.
When guests feel a connection, they spend more, 40% more to be exact. Our data shows that high-engagement visits (where staff connect on a personal level) average $58.69 per tab, compared to $41.87 when there’s low engagement. And tips? They go up too: 24.2% vs 20.5%.
Try These 3 Simple Habits Today:
Introduce yourself. “Hi, I’m Andrew.” When you give a little about yourself, you’ll get more in return.
Ask questions. “What brings you in today?” “What are you in the mood for?” “Have you been here before?”
Follow up. “Did you end up liking that new release?” “Did you know it’s available to go?” “Are you aware of this awesome event we’re hosting on Saturday? Here’s more information…” These quick touchpoints show guests you’re paying attention, and that keeps them coming back.
Deeper connections equal dollars, folks. Build those relationships.