At the Virginia Brewers Conference, the Event Manager handed me two gold coins to give to the team member who went above and beyond. Are you giving your guests the opportunity to recognize your staff for doing a great job?
Read More
Most taprooms are missing an easy chance to boost repeat visits and revenue. Only one in five brewery staff invite guests to join their loyalty program. Learn how a simple shift in language can turn more first-time visitors into loyal fans.
Read More
A birthday shoutout from your local taproom staff might seem small, but it’s a powerful reminder that guest connections drive loyalty and boost sales. Learn how thoughtful service can turn regulars into true fans.
Read More
Guest engagement can make or break the taproom experience, and recent data reveals fascinating trends in how staff interactions vary throughout the week and on weekends. Across all days, engagement peaks during lunchtime, with staff delivering consistently high levels of service to early-day visitors. However, as the day progresses, patterns begin to shift—weekday evenings see engagement drop slightly, while weekends maintain a higher baseline but lean more toward moderate interactions during busy periods. These findings not only highlight when taprooms are excelling but also uncover opportunities to fine-tune strategies, ensuring guests feel valued no matter when they walk through the door.
Read More