At the Virginia Brewers Conference, the Event Manager handed me two gold coins to give to the team member who went above and beyond. Are you giving your guests the opportunity to recognize your staff for doing a great job?
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When this brewery's first Secret Hopper visit came back, the results were rough. Guests were being served. Drinks were being poured. But there was no greeting, no recommendations, no real connection. The experience felt transactional.
Four months later, they'd nearly doubled their performance score.
No renovation. No rebrand. No new menu. Just consistent execution of basic hospitality behaviors, tracked and improved one visit at a time. Here's exactly what changed.
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Working in your own taproom can become routine. The little details that drive higher tabs and tips start to fade. What if you paid your staff to visit another brewery with fresh eyes and come back sharper, more engaged, and more revenue focused?
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Learn the four types of taproom operators, the three simple metrics that show how your taproom is really performing, and how data can make your life easier and help you grow revenue. No matter your bucket, Secret Hopper gives you clear, actionable insights to improve guest experience and strengthen your business.
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Whether you’re a bartender, manager, or owner, the start of the new year is the perfect time to strive for personal and professional growth. Bartenders! Let’s find ways for you to see higher tabs and make more tips. Managers and owners! The industry is going through challenging times, let’s use data and a actionable strategies to make your taproom experience more profitable.
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