When are Gen Xers and Boomers going out to breweries and how can we use this information to better market to them?
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When are Millennials going out to breweries and how can we use this information to better market to them?
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Flights SUCK! They’re no fun to pour, can back up your line on a Saturday afternoon, and they take way too long to explain. What a waste of effort and time.
But wait! Is your brewery looking to attract new customers? Does your brewery like helping each guest find the perfect beer? Are you a taproom owner/manager/employee that wants to make more money?
If you answered “yes” to any of the above questions, then flights may be the answer.
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Join us for a deep dive into flight and to go beer trends from 2018 to 2022.
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Beginning a taproom visit with a “hello” and ending it with “thank you'“ can increase how much a guest spends and help build deeper relationships.
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When working with breweries nationwide, we collect data that helps better the level of service and build more meaningful connections. Through this, we wanted to see what the top contributing factors to experiences where taproom staff truly wow the guest. Upon analyzing these high engagement experiences, we discovered 5 behaviors that are found in over 96% of the these visits.
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Eminem may not have known it, but he was onto something. Introducing yourself to your audience goes a long way and can help build deeper connections. Not only does it have the potential to propel you to a (controversially) successful career writing hit songs like “Lose Yourself” and “Without Me,” but offering your name will put you on the path to higher tabs, greater tips, and a busier taproom.
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Your taproom is an experience. In a country with nearly 10,000 breweries, and growing competition for the consumers’ dollars, you can’t just be generic. You need to be the sound of a human pressing down on keys.
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Join us for an interactive workshop designed to help you generate new and creative events to host in your taproom.
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From a data set including nearly 2000 unique taproom visits, which has removed breweries that don’t distribute, guests are nearly 60% more likely to purchase beer off-premises if they have a high engagement experience at your taproom, vs an experience described as low engagement.
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Just like each guest, all of your staff require a unique experience. As brewery owners and managers, it is your responsibility to understand their needs, their goals, and how you can form a partnership of beautiful employment.
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As brewery owners and managers, you need to continue to excite your audience about your unique experiences, just like you do with your tap list. You can’t just take a well-received event and overdo the frequency. You must do it in moderation.
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On a dreary Sunday in early October 2022, my wife and I took our son to his very first monster truck show. As you can imagine, it was crowded, loud, and a sensory overload on many levels. With that said, there was something special about watching his excitement and awe as these oversized vehicles flew through the air. I even had more fun than expected.
As I was putting him to bed that night, I asked him, “What was your favorite part of the monster truck show?” I had expected him to say the fire-breathing robot that ate a car, Tiger Shark, Gunkster, or one of the other silly name trucks, or even the fairly intense laser light show. But no. He didn’t recite any of the truck names. He didn’t comment on any aspect of the over-the-top spectacle. He said the popcorn.
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Through data, you have the power to better understand guests’ expectations, maximize the workplace for your staff, and help create brewery experiences that equally make beer drinkers crave more of your brand and increase your employees’ satisfaction.
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How much staff do you have in your taproom? How many of those are rockstars? You know, those who crave building relationships with each guest that walks through your doors and bleed your beer out of their veins. These rockstars consistently see higher tabs, know their guests on a first-name basis, and are simply motivated to be awesome. Working hard isn’t something they think about, they just do it.
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Breaking the ice. Whether in an elevator or taproom can be tough. We all don’t have the gift of gab or natural ability to strike up a conversation with people we don’t know. However, by using context clues from our surroundings you can better build relationships with guests.
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As taproom managers and owners, it’s important that you understand why your staff is working at your brewery. Unfortunately, in most cases, these questions aren’t being asked. By not asking these basic questions, we are preventing ourselves from understanding the “why” and ultimately unable to successfully answer the “how can we best motivate our team” question.
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How do create the ultimate taproom experience? You maximize the three aspects that come together to create a memorable taproom experience. The ultimate taproom experience exists at the intersection of: Quality Beer, Memorable Atmosphere, and Engaging Staff
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I'm currently reading Atomic Habits by James Clear and his philosophy encourages you to make little, positive changes that ultimately make a big difference. If you're looking to lose weight, you're not going to drop 50 pounds overnight. The final destination of losing 50 pounds is the result of single habits (i.e. going to the gym, eating healthier) that you make consistent parts of your daily routine.
What changes do you want to make in your taproom?
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