You all know I'm a big fan of Will Guidara and Unreasonable Hospitality. I just finished the Unreasonable Hospitality: Field Guide, an interactive workbook laced with his signature insights. In working my way through, he brought up the concept of the Peak-End Rule, created by the legendary psychologists Daniel Kahneman and Barbara Fredrickson.
Read MoreA nonprofit farm market in a town of 270 people taught me more about customer data than most breweries I talk to. Here's what they got right, and how your taproom can do the same.
Read MoreRaise your hand if you like to wait in line. Exactly. No matter where we are, we like to receive our services, our products, and especially our beer as quickly as possible. Despite everyone’s general opposition to waiting, sometimes it’s unavoidable. So instead of simply chalking up a guest’s wait as part of the process to get a drink, ask yourself, how can you make your line a positive part of the experience?
Read MoreA reminder that feedback isn’t just for fixing mistakes. Learn simple ways to collect, celebrate, and use guest input to build a stronger taproom culture.
Read MoreSometimes it is the smallest touches that leave the biggest impact. Discover five simple ideas to create memorable experiences and build stronger connections with your guests.
Read MoreTaprooms are more family-friendly than ever, with kids taking up more seats alongside $8 pints. If you’re not offering juice boxes, snacks, or kid-friendly merch, you’re leaving money on the table. Here’s how upselling to kids (without ever selling them alcohol) can boost per-seat value, keep parents happy, and help you sell that second beer.
Read MoreDiscover how a simple rallying cry like “Put cans in their hands!” can inspire your taproom staff. Learn five practical ways to train your team to use short, energetic phrases that boost tabs, tips, and repeat visits while creating moments guests remember.
Read MoreA guest recently visited a taproom on a Tuesday night. They liked the beer. They enjoyed the live music. The vibe? Solid. But when asked if they’d return, they said:
“Probably not. There are other nearby breweries that are just as nice.”
Read MoreLearn how leading breweries are using Secret Hopper taproom data to see greater success.
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