What Taproom Guests Want in 2024

The taproom landscape is changing. No longer can a brewery simply make quality beer. The perfect brewery experience now exists at the intersection of delicious beverages, a memorable atmosphere, and engaging staff. When you successfully understand your guests’ goals, expectations, and exceed them, you create a repeat customer that craves your taproom.

In this session, you will:

• Gain data-backed insights to what taproom guests desire

• Acquire innovative strategies to build expand your customer base

• Feel a sense of urgency to build more memorable and profitable taproom experiences.

We are excited to be joined by Ari Sanders (Fullsteam Brewery, Director of Tavern Operations), Josh Lindsay (MarketMyBrewery, Production Activation Consultant), Kindsey Bernhard (Director of Hospitality, Austin Beerworks), and Michael Varda (Craft Beer Advisory Services, Founder).

After this session you will have new insight into what the 2024 taproom guest desires and the motivation to maximize your brewery’s experience. Cheers to a successful year!