WATCH: Using AI to Turn Taproom Data into an Actionable SWOT Analysis

Secret Hopper reports typically contain feedback from four unique taproom visits, with each covering close to 50 data points. While it can be easy to quickly see the level of engagement a staff member provided, it often takes more time to pinpoint specific areas of opportunity across visits.

In this session, we’ll show how brewery owners and taproom managers can use AI to take their Secret Hopper data, input it into ChatGPT, and build a clear, practical SWOT analysis with easy to implement strategies. We’ll walk through how to organize the data, what to ask, and how to avoid generic output so the insights reflect what’s really happening in your taproom.

You’re busy, we get it, and this session is about making sure the data leads to action, not just reports sitting in a folder.