Creating more memorable and profitable taproom experiences

Secret Blogger

Are your hard-to-get spots clean?

Recently, I went to get a haircut, and I received a very relaxing wash before they started trimming. With my head back in the sink, I had a perfect view of the salon’s ceiling. One ceiling tile was filled with a sign reading “Pamper Yourself.” It was kinda nice. However, right next to this was the ceiling vent, which looked like it hadn’t been cleaned in quite some time.

There was heavy dust buildup and dark streaks all over. While the ad speaks the language of clean, calm, and premium, the vent screams, “nobody looks up here.”

Later that day, my seven-year-old son asked me to tell him how to brush his teeth. “Brush your teeth,” I said. But that wasn’t what he was looking for. “Tell me to brush my teeth like I’m a robot.” Ok, I got it now. “Pick up tube of toothpaste with your right hand. Use your left hand to open the cap. Move tube of toothpaste over to the toothbrush on the counter.” You get the point.

While we may like to assume that taproom staff know exactly what to do, having standard operating procedures in place hurts no one (similar to the, “would you like to take any beer to-go?” question). Sometimes staff need the robot version.

So, I started to think of all the little spots in a taproom that need to be cleaned…

Look Up

  • HVAC vents and return grilles

  • Ceiling fan blades

  • Light fixtures and pendant tops

  • Ceiling tiles above the bar and seating

  • Tops of TVs and speakers

  • Hanging signs and banners

Guest Eye Level

  • Tap handles and the faucet area around them

  • Menu boards and chalkboard edges

  • Windowsills and window tracks

  • Picture frames and wall decor

  • Door glass

  • Light switches and outlet covers

Look Down

  • Baseboards

  • Bar rail and footrest

  • Undersides of tables and bar top edges (gum, sticky spills)

  • Chair and stool legs

  • Floor drains

  • Corners behind doors

Restrooms

  • Behind and around the base of toilets

  • Top of the paper towel dispenser

  • Hand dryer vents

  • Door handle on the inside (the one everyone touches last)

  • Wall behind the trash can

Bar Area

  • Drip trays and the space underneath them

  • POS screen and card reader

  • Menu holders and table tents

  • Water station and cup dispenser

Outside

  • Entry door frame

  • Patio umbrella tops and undersides

  • Planters and window boxes

  • Exterior signage and light fixtures

In less than 3 minutes I came up with over 30 spots that deserve regular cleaning. Are these on your checklist?

Takeaway: Look up. Look up at those spots we may not typically think about. Look down and see what you spot in the darkest, forgotten corners of your taproom. Put yourself in the shoes of a guest. If you were enjoying a nice pint of seemingly crisp and clean lager, then saw a grimy vent, how would it make you feel?

As soon as you finish reading this, re-evaluate your cleaning checklist. Do you have one? Are staff completing it? Is the frequency right? Is anything missing? Don’t overwhelm your team with 30 areas to clean. Split them into daily, weekly, and monthly tasks.

Once a month, sit in every seat in your taproom, including the restroom, and see what you notice.

If you’re looking for a little inspiration to get in the checklist groove, I recommend reading The Checklist Manifesto by Atul Gawande.

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