Replacing the Smile

Spiderman, Marvin the Martian, Ghostface from Scream. What do they all have in common? You can’t fully see their faces, yet somehow, they manage to pump a little joy (or fear!) into our lives. They are able to create emotion without using their mouths. COVID-19 has changed the way we experience beer. No longer can we easily and safely interact with strangers, customers, friends, and family - a huge part of the community created in a taproom. No longer can a bartender flash a quick smile as a welcoming gesture or a subtle way to thank a guest.

The smile is near impossible to replace; however, we will discuss methods you can use to recreate the power of a friendly face. So how can we make up for the feelings that the smile creates? We can do this by utilizing your ability to heighten your guests’ five senses.

Andrew CoplonMay 27, 2020COVID-19, facemask, smile, customer service, customer experience, sensory marketing, craft beer, breweries, new normal

10 Strategies to Maximize Your Taproom Customers' Experience and Revenue in the New Normal

There’s no need to state the crippling effect of COVID-19, we’ve all felt it. But in a time of uncertainty, we all must turn to innovation for hope. The craft brewing industry has had to completely pivot. Several breweries have begun shipping nationwide. Many are offering delivery, and nearly all breweries are encouraging curbside pickup.

From this crisis, the importance of having strong business acumen has risen even further to the forefront. No longer can you merely make quality beer. No longer can you merely put out a memorable taproom experience. You must now find unique ways to reach, engage, and deliver to your audience. Once we survive the current situation, those breweries that continue to invest in the business side of their operation will once again prosper and grow.

Here is a list of strategies your brewery should employ to maximize your guests’ “new normal” experience and your revenue during this tough time.

Andrew CoplonApril 10, 2020craft beer, customer experience, curbside delivery, delivery, pivot, innovation, new normal, virtual taproom, coronavirus, covid-19

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