You’re selling more beer to go. Bottles, cans, crowlers, and maybe even a few growlers.

I am excited to report that taproom staff are getting better at encouraging beer to go.

From a prior, pre-pandemic study, we saw that only 19.5% of brewery staff were encouraging guests to purchase beer to go.

While a much smaller sample set, from March 2020 to March 2021, we analyzed 555 unique brewery visits, and see that brewery staff are now encouraging beer to go 10% more than before the pandemic.

Andrew CoplonMarch 24, 2021craft beer, COVID-19, customer experience, customer service, power of suggestion

Want Another? How to Encourage Taproom Guests to Order a Second Beer

One of my favorite things to do is find how the little parts of a taproom experience impact the big picture. The value of a bartender offering their name? A tab that’s on average 20 percent higher. The extra spending that results from merely offering a physical menu? A whopping 35 percent bump versus visits without. The effect of encouraging guests to take some beer home? The average guest is 5 times more likely to make the final, added purchase. These seemingly simple touches can transform a guest’s experience from enjoyable to memorable. Equally as important, paying extra attention to the little things can make a guest’s visit more profitable for your brewery.

Andrew CoplonFebruary 5, 2020experience, craft beer, power of suggestion, customer service

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