Secret Hopper

Mystery Shopping and Consulting for Craft Beer Businesses

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The Secret to Selling More Beer To Go? Just Ask.

Through research collected through Secret Hopper, based on 5064 non-paid brewery visits, we discovered that brewery staff ask guests if they would like to purchase to go beer 18.6 percent of the time. When staff doesn’t ask this question, guests only purchase to go 9 percent of the time – this constitutes a purchase they decided to make on their own. When staff do ask this question, guests purchase beer to go 49.1 percent of the time.

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