5 Stats Your Taproom Staff Should See (So You Don't Have to Be the Bad Guy)

Taproom Data Cheat Sheet: 5 Stats Your Team Should Know

1. The greeting matters more than you think.

   Guests spend nearly 30% more when they're welcomed at the door. Staff who introduce themselves see tabs run 25% higher.

2. Flights sell beer.

   When staff suggest starting with a flight, guests spend $13 more on average. Suggest both a flight and to-go, and tabs jump 44%.

3. Just ask if they want another.

   Nearly 40% of guests aren't asked. When they are asked and order another round, they spend 82% more than guests who weren't asked at all.

4. To-go beer doesn't sell itself.

   Guests buy to-go only 9% of the time on their own. Staff suggest it, that number jumps to 46%.

5. Invite them back.

   80 out of 100 guests leave without being invited to join a loyalty program or come back for an event. When loyalty is mentioned, 29% say they'll return within a week.

Data sourced from Secret Hopper mystery shopping visits across U.S. taprooms.