Why You Need to Maximize Taproom Engagement During a Pandemic

Social distancing. Masks. Contact-free. These are all buzzwords defining the current taproom experience.

Most states still have restrictions on capacity. Others have limited individual party sizes. Effectively, all these regulations have reduced the number of guests that can visit and therefore have reduced your taproom revenue.

While keeping our distance has become the norm in 2020, everyone who chooses to visit your taproom for on-premise consumption is accepting that some sort of interaction will occur. Even during the shortest, COVID-era encounter, you have the ability to build connections with your guests (see the 30 Second Conversation). In this article, we will show the financial value of engaging at a high level and why it is vital even more so during a pandemic.

A few extra bucks from each visit could be the difference between closure and survival.

Andrew CoplonJanuary 9, 2021craft beer, COVID-19, Secret Hopper, taproom, spen

5 Tips to Create a Better Taproom Merch Display

Craft beer today is arguably just as much about branding as it is producing a high-quality product. Because of this, your brewery should aim to remain in your guests’ minds long after they take the last sip. This can be done via social media, mailing lists, and even encouraging your customers to proudly leave with a collection of bottles, cans, crowlers, and growlers. But don’t forget the merch.

Steve and Scott Schmidt of Promote The Brew are experts in helping breweries get the most of their merchandising. Here are 5 tips to maximize your merchandise sales.

Andrew CoplonMarch 8, 2020merch, swag, merchandise, brewery, craft beer, Promote The Brew, Market The Brew, Secret Hopper

Using Your Brewery as an Event Space

To say craft beer is just about the beer is a huge understatement in today’s competitive market. Craft beer is about engagement, education, and expanding your audience. The value of your brewery lies much deeper than just the beer you are producing. A great part of your value is in the space you occupy. Taprooms are social gathering places where every minute left empty can reduce your bottom line. You’ve got the space, utilize it. As a brewery owner or manager, create a plan to entertain and impress your guests with a unique variety of events.

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