It has been two months since I last conducted a study on consumer habits. Since then, temperatures have dropped in most of the country while access to vaccines has increased. While it is unknown how long the impact of the pandemic will be felt, it at least appears the end is in sight. Now let’s look at some numbers.
Read MoreIn a Craft Beer landscape that has looked a lot like a rollercoaster throughout 2020, it is ever so important to put your focus on running a successful business. I could fill this sentence with all the buzzwords of the year, but instead, let’s take a dive into some data.
I conducted a study to get a better gauge of current consumer attitudes and spending habits. This research includes 1342 unique submissions. 53.3% of respondents identified as male, 45.7% as female, 0.6% as non-binary, and 0.4% preferred not to say. The average age of respondent is 42.0 years old. All data was collected December 1 to 6, 2020.
Read MoreTwo-thirds of 2020 has been spent trying to survive a pandemic. We are still trying to figure out what works best, and each day we are continuing a path of unknown. Unknown how long the pandemic will continue, unknown how long we will operate with restrictions, unknown how our customers will behave. But as brewery owners and entrepreneurs, we do not give up.
As the weather begins to get colder, it’s even more important that you are maximizing every customers' on-premise visit. Many of you have been fortunate enough to have your communities come behind you in overwhelming numbers to support you thus far. We cannot take their purchases for granted and need to continue running our best businesses possible to beat the cold.
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