You all know I'm a big fan of Will Guidara and Unreasonable Hospitality. I just finished the Unreasonable Hospitality: Field Guide, an interactive workbook laced with his signature insights. In working my way through, he brought up the concept of the Peak-End Rule, created by the legendary psychologists Daniel Kahneman and Barbara Fredrickson.
Read MoreA keynote at the Craft Brewers Conference referenced a hospitality study that found servers earned 18% more in tips with one small change at checkout. Here's what the research actually says and how it applies to your taproom.
Read MoreGoogle Trends shows hospitality is at a five-year high. Learn what this means for breweries and how guest experiences drive revenue and loyalty.
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