Eminem may not have known it, but he was onto something. Introducing yourself to your audience goes a long way and can help build deeper connections. Not only does it have the potential to propel you to a (controversially) successful career writing hit songs like “Lose Yourself” and “Without Me,” but offering your name will put you on the path to higher tabs, greater tips, and a busier taproom.
Read MoreMore and more we are seeing breweries consider not plans to be the next big regional or national player, but chart a path that includes expanding their presence into other communities. With this growth, comes the need to maintain the same high level of quality and experience across locations. As a follow up to Tips to Maintain Consistency Across Multiple Taprooms, we will hear from several breweries on the strategies that have been most successful as they grow.
Read MoreI'm guilty of it, too. Host a to go beer competition. Reward a team member with the highest tip percentage. Offer a prize to the person that does ABC or XYZ. Often, we focus on rewards, recognition, and opportunity as prime motivators. But how about using progress?
Read MoreYour taproom is an experience. In a country with nearly 10,000 breweries, and growing competition for the consumers’ dollars, you can’t just be generic. You need to be the sound of a human pressing down on keys.
Read MoreJoin us for an interactive workshop designed to help you generate new and creative events to host in your taproom.
Read MoreA menu is a vital educational tool in your taproom and has the power to increase customer spending.
Read MoreCreating world-class taproom experiences is at the intersection of quality beer, engaging staff, and a memorable atmosphere. Food is one of the many options you should consider when looking to elevate your atmosphere.
Read MoreYour taproom staff should also be going beyond what’s expected by the guest. And it should be more than an encore. Encores are the expected hit song. Your staffs’ final act of hospitality can’t be expected.
Read MoreFrom a data set including nearly 2000 unique taproom visits, which has removed breweries that don’t distribute, guests are nearly 60% more likely to purchase beer off-premises if they have a high engagement experience at your taproom, vs an experience described as low engagement.
Read MoreNot only are guests who purchasing beer to go spending more in your taproom, but they are also tipping your staff on that overall amount at a higher percentage.
Read More“Biscoff or pretzels?” That was the question the flight attendant first asked me. To me, Biscoff is synonymous with airplane cookies. It’s not just a snack, but the food pairing for my early flight coffee. It oddly makes me feel special, and excited, when enjoying. But, why?
Read MoreJust like each guest, all of your staff require a unique experience. As brewery owners and managers, it is your responsibility to understand their needs, their goals, and how you can form a partnership of beautiful employment.
Read MoreDoes your brewery have a theme song? I’m not 100% saying your brewery needs a theme song, but I am saying that in just a couple breaths your team needs to be able to successfully share who you are.
Read MoreI bet your brewer’s setup cost quite a pretty penny, and that they’re regularly investing in quality control measures to put out the best possible beer. If you’re not treating your taproom with the same level of respect, then you could be serving your guests that buttery popcorn-esque experience without evening knowing it.
Read MoreAs brewery owners and managers, you need to continue to excite your audience about your unique experiences, just like you do with your tap list. You can’t just take a well-received event and overdo the frequency. You must do it in moderation.
Read MoreOn a dreary Sunday in early October 2022, my wife and I took our son to his very first monster truck show. As you can imagine, it was crowded, loud, and a sensory overload on many levels. With that said, there was something special about watching his excitement and awe as these oversized vehicles flew through the air. I even had more fun than expected.
As I was putting him to bed that night, I asked him, “What was your favorite part of the monster truck show?” I had expected him to say the fire-breathing robot that ate a car, Tiger Shark, Gunkster, or one of the other silly name trucks, or even the fairly intense laser light show. But no. He didn’t recite any of the truck names. He didn’t comment on any aspect of the over-the-top spectacle. He said the popcorn.
Read MoreThrough data, you have the power to better understand guests’ expectations, maximize the workplace for your staff, and help create brewery experiences that equally make beer drinkers crave more of your brand and increase your employees’ satisfaction.
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